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European Athletics appoints BCW to boost engagement with host cities

LAUSANNE, July 7th, 2021 – European Athletics has appointed the sports practice of global communications agency BCW as agency of record to enhance its engagement with future event host cities.   The Lausanne-based sports practice of BCW will work alongside the European Athletics bidding team to refine the positioning of the various European Championships from a…

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New York City stays at the top of the BCW 2021 Ranking of Sports Cities

LAUSANNE, February 4th, 2021 – While COVID-19 caused many professional sporting events to be paused, cancelled altogether or reconfigured within bubbles in 2020, New York maintained its number-one ranking on the annual BCW Ranking of Sports Cities, which identifies the cities most associated with sports. New York edged out London and Los Angeles, which ranked…

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BCW Sports ranking of International Sports Federations social media activities shows the digital power of younger sports

LAUSANNE, JANUARY 19th, 2021 – BCW Sports, the sports practice of leading global communications agency BCW (Burson Cohn & Wolfe) today released its 2020 International Sports Federation Social Media Ranking, which aims to capture the social media footprint of international sports federations (IFs). This year’s ranking includes all IFs from both the Winter and Summer…

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BCW Expands Sports Unit in Switzerland

LAUSANNE, December 17th, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency today announced the expansion of its Swiss based sports unit. The BCW Sports headquarters in the Olympic Capital of Lausanne will now expand its operations into Zurich. Lars Haue-Pedersen will continue as Managing Director of BCW Sports, while Greg Curchod, previously…

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BCW appointed by LaLiga for season restart announcement

The sports practice of BCW (Burson Cohn & Wolfe) has been appointed by world leading football league LaLiga to assist its communications efforts as it relaunches its season. In the lead up to the return of the Spanish league in June, BCW will use its global reach to support LaLiga’s international communication efforts, helping the…

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Burson Cohn & Wolfe Sports Practice appointed by IQONIQ for global communications

BCW (Burson Cohn & Wolfe), a leading global communications agency, has been appointed by fan engagement platform IQONIQ to run its international communications. IQONIQ is a brand new fan engagement platform exclusively targeting the sports and entertainment industry. By combining a multitude of features in a single application, IQONIQ aims to provide fans with a…

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BCW survey shows how COVID-19 is shaking up cities hosting major sports events  

LAUSANNE, April 2, 2020 – Today, leading global communications agency BCW (Burson Cohn & Wolfe) released results of a new survey focused on the impact of COVID-19 on cities hosting major sporting events. The key findings revealed that the current situation and disruption in the international sports event market by the COVID-19 virus will likely lead…

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Burson Cohn & Wolfe 2019 ranking of International Federations social media activities shows a need for increased focus on community building

LAUSANNE, February 13, 2020 – The Sports Practice of leading global communications agency BCW (Burson Cohn & Wolfe) today released its 2019 International Sports Federation Social Media Ranking, which aims to capture the social media footprint of the 41 international Olympic sports federations (IFs). For the 2019 ranking, BCW adopted a three-level analysis for measuring…

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